since the advent of TV. Mr. Khrushchev is a very filled-in or 
completed image that appears on TV as a comic cartoon. In 
wirephoto and on TV, Mr. Khrushchev is a jovial comic, an 
entirely disarming presence. Likewise, precisely the formula that 
recommends anybody for a movie role disqualifies that same 
person for TV acceptance. For the hot movie medium needs 
people who look very definitely a type  of some kind. The cool TV 
medium cannot abide the typical because it leaves the viewer 
frustrated of his job of “closure” or completion of image. 
President Kennedy did not look like a rich man or like a 
politician. He could have been anything from a grocer or a 
professor to a football coach. He was not too precise or too 
ready of speech in such a way as to spoil his pleasantly tweedy 
blur of countenance and outline. He went from palace to log 
cabin, from wealth to the White House, in a pattern of TV 
reversal and upset.